About Us

Welcome to North of Center

44° North Vodka is "North of Center." It's rugged, authentic, and yet refined. North of Center is a state of mind that's wide-open and defiantly optimistic, much like the great people of Idaho. 44° North is about exceeding expectations-above the mainstream and off the middle-of-the-road.

Some think you can't bottle the independent spirit. We just did.

Up From Ordinary

There is a movement happening in the spirit industry. The bland over-processed multi-national brands are giving way to independent, handcrafted spirits. At the northern edge of this movement, 44° North Vodka is distilled from earth and sky-not merely produced in Idaho, it is produced by Idaho.

In 2004, 44° North Vodka began with a simple objective: to achieve a smooth and distinctive taste by distilling directly from 100% Idaho-grown potatoes or Brundage Winter Wheat blended with Rocky Mountain Spring Water. To flavor the vodka, 44° North uses only all natural Mountain Huckleberries and Rainier Cherries. 44º North’s Magic Valley Wheat unflavored vodka is made with grain, which is raised in the heart of Idaho’s Magic Valley growing region.

An Original Idaho Potato Vodka

Let the other producers re-distill industrial produced product, artificially flavor neutral grain spirits, over-distill, and chemically treat their vodka. We’ll stick to using real Idaho-grown ingredients without all the smoke and mirrors.

Idaho Potatoes and Brundage Winter Wheat along with Rocky Mountain spring water produce a smoother vodka without the bitterness. 44° North Vodka accomplishes this with a five-column, multi-plate, distillation process that elevates the proof of the alcohol being distilled as it strips out virtually all impurities.

No Neutral Spirits

NEUTRAL? There is no such thing as Neutral. This is why you should never buy vodka made from industrially sourced neutral grain spirits. That’s the big-box-discount-store version of vodka. Many well known vodka brands are made from factory-made neutral grain spirits that are over-distilled, treated, repackaged, artificially flavored, and even colored. Don’t compromise. Drink vodkas that are produced and bottled at their source. And, what can be better than vodka made from Idaho's earth and sky?

Our North of Center Roots Run Deep

Keeping it local is how we keep it real. 44° North Vodka is not only made in Idaho, but also represents the very best of what Idaho agriculture has to offer. Maybe this is why 44º North Vodka is recognized as a genuine, high-quality Idaho product by Buy Idaho, The Idaho Potato Commission and Idaho Preferred. We’re honored and committed to do our part to support the Idaho economy.